You know the beautiful model year '80 / '90 Cindy Crawford? Now in its place we find the daughter Kaia Gerber, spokesperson of the campaign Spring Summer 2012 Versace Young.
Founded in 1991, Kaia seems to be at ease in front of the camera, and posing for the dedicated line for children from 0 to 12 years. Donatella Versace, creative director of Brand said:
"Just like her mother, Kaia has a very special gift. The goal seems to love her. Having Cindy on the set of this campaign was just like when we worked together in front of the lens and Avedon's ... That's good to see Kaia follow in the footsteps the mother. "
The campaign was shot by Mert Alas and Marcus Piggott under the artistic direction of John White. Cindy Crawford, Gianni Versace's muse, speaking of her daughter said:
"I am very excited that Kaia was chosen for the first Young Versace campaign. I have wonderful memories of times spent together with Donatella and Gianni. There is something very special in Versace. Being on the set and watch it with my daughter in front of the camera, was a fantastic experience. I am proud of her. "
The collection will be available in the flagship Young Young Versace in Milan and in multi-brand stores all over the world.
No comments:
Post a Comment